Essential E-Commerce Trends for 2012 | E-Commerce

E-commerce is a constantly changing field with trends that go in and out of style. Staying abreast of these changes ensures that your e-commerce website provides the proper services needed to keep up and overpower the competition. Optimize your website and user experience to ensure the best possible purchasing experience.1. Social Media: While social media has traditionally been seen as the “be all and end all” for an e-commerce site, the “like” has lost some traction with businesses. It is no longer the most important aspect of an e-commerce website, but having lots of fans still instills customer confidence.2. Customer Reviews: Testimonials and reviews have always been an important part of the online shopping experience. Customers are getting smarter and starting to learn how to differentiate between fake and real reviews. Allow customers to comment using social media and methods that offer a level of identity verification. Don’t cut the negative reviews either, instead, respond to the review online to show that the company cares about satisfying its customers.


3. Purchasing Options: E-commerce sites are moving more toward combining brick-and-mortar and online purchasing. Stores that can combine the online experience with the traditional benefits of a physical location will see increased sales and profits.4. Conversion Marketing: Constantly testing product purchase pathways and finding the best website design to guide the customer from first introduction to final purchase is essential to a successful e-commerce website. Using analytic tools and other site-monitoring tools provides users with an enhanced website experience and results in more profits.5. Mobile Ordering: Ordering via a mobile phone has become more and more common. For mobile shops to work, display products in a way that makes navigation easy and fast. Mobile phones are generally slower than regular computer connections, so website owners should concentrate on finding ways to create mobile apps and programming that provides a fast and easy shopping experience.6. Tablet PCs: Tablet PCs are becoming more popular and are expected to increase e-commerce sales. Offering the ability for customers to download an application for your store and keeping in mind tablet users when designing the website improves the its overall effectiveness.7. Video: Search engines are placing an increasing emphasis on websites that produce video content. One only has to complete a web search to see that many now include a few videos at the top of the results. Creating instructional videos and product explanations using video is a growing trend in e-commerce.


8. Service: Never underestimate the power of quality customer service. When pricing and ease of ordering is the same across the board for several websites, you must find other ways to differentiate your services. The trend toward providing customers with personal attention and service is growing rapidly.9. Upscale Websites: Luxury retailers must find ways to move to the web while continuing to create an image of superiority. Accomplish this through exclusive offers for the highest paying customers, free expedited service for those who spend over a certain amount, and the ability to offer unmatched support and help with products.10. Image Quality: Image quality has become increasingly important. Websites used to use lower quality images to save bandwidth. Now, a website must have high-definition versions of each product so that customers can easily scrutinize an item before purchasing online.

How to Start a Successful E-Commerce Business | E-Commerce

With the economy slowly recovering, it has created anxiety for e-commerce retailers. They are now cautiously checking and evaluating their e-commerce businesses and investment programs. However, many retailers are unaffected by this situation. They still strongly believe that there is still more to gain from e-commerce even if the economy is going down. In addition, many e-commerce retailers are still benefiting from the growth of e-commerce sales. Nevertheless, some are resorting to plans to improve their brick and mortar establishments to enhance their profit further. Even if this is the current condition of e-commerce, many people are still interested on trying their luck on it.Getting to the e-commerce world is difficult at first. You might experience frustrations with your first months in the business. In addition, it might overwhelm you in case that you do not have any business experience. Moreover, if you do not have some technical knowhow on the internet, this may slow down your future business’ growth. To combat these things, here are some pointers on how you will start your e-commerce business.


You must get funding for your e-commerce business. It should not be necessarily high like a normal loan a business with a brick and mortar establishment requests. It is best to check individuals who can lend you some money without any high interests. On the other hand, you can look for angel investors. They are rich individuals who will provide you with the funds in case that they will see that your business will succeed.The next thing is to find the cheapest domain registration available on the internet. Even if you have the necessary funding, it is important that you take advantage of cheap webhosting. In addition, when checking the webhosting provider, make sure that you understand their packages. Common packages on webhosting are ‘Basic’ and ‘Business’. The difference with those two packages is that the ‘Business’ packages are always ready for e-commerce websites. Choosing the ‘Business’ package will greatly reduce the effort of creating your e-commerce website.After getting a domain for your website, the next step is to build the website itself. In case that you have sufficient knowledge on creating one, do it yourself to avoid additional expenses. However, if you are not that technically inclined enough, you had better get help from freelancers on developing your site.To keep your personal and business finances separate from each other, create a dedicated bank account for your business. To reduce the financial risks, you might want to register your business as a Limited Liability Company.


Even if you are just starting with your business, you still need to hire employees. Even if it is an online business, some physical work needs to be done and you cannot do all of them. In addition, as help to your financing, you will need to have an accountant by your side. Moreover, to help you with your website, you will need to have a web developer or technician especially when some problems occur on your online website.Those are many things. If you followed them religiously, frustrations with e-commerce will be minimal. Even if the economy is on difficult times, you will still make it on e-commerce. To sum everything up, you must make sure that you have all the employees you need, a cheap webhosting provider, and some money to start of your future e-commerce business.